Pavone expresses the infinite possibilities through the designs of the eye shadow cases, lip gloss holder, and foundation container. The website is designed to allow all of our busy women the capability to create their own makeup without having to go anywhere. Pavone means peacock in Italian and is our signature for everything. Peacocks are known for their unique bright and colorful plumage. The logo designed for Pavone is a peacock that resembles the cosmetic palette of an eye shadow. This is significant because it symbolizes the unlimited color choices that Pavone offers for everyone. The bag and gift cardholder are in the shape of a purse to accentuate the intimate feeling Pavone tries to emphasize to its customers.