UX Research
Because design encompasses so much new territory for designers (e.g. social issues, business strategy, senses, emotions, and the creation of value), designer need to learn new ways of understanding their audiences in order to better prepare for their needs. I am a synthesis of designer and researcher and focus my efforts on understanding human needs, telling their story and envisioning meaningful design solutions for a rapidly changing world. In this website, you could find the samples of my work in terms of design research at Arizona State University and in the workplace, which broad interests in sustainability, strategic thinking, branding, usability testing and user research.