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RAJYOTSAVA AD
On Kannada Rajyaotsava, BIAL celebrates all things Kannada. And how better than with a crash course for the visitor on the same. The creative is a an alphabet chart on all that's quintessentially and ubiquitously from Karnataka. It brings together a mix of icons, lingo, everyday things, etc. and thus expresses the inexplicit but very much alive pride they take in being part of this culture.