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BIAL green ad
The Bengaluru International Airport had been certified a Green Airport, a first of its kind in India. They wanted an ad that announced that Bangalore's Airport was one that was future-focused and that it functioned in sustainable ways.
The idea was an ad that was 'green' in every respect. A black & white ad that was made of a series of reusable cards including a bookmark, a thank you card, a love note, a to-do list, etc. The ad encouraged people to reuse itself by tearing along the perforations that ran along each card.