Call for entries for MGF's Recipe For Success online cooking showdown on Youtube.
A sample still from MGF's Recipe For Success Youtube-only videos.
A sample still from MGF's Recipe For Success Youtube-only videos.
Sample MGF website content for #RecipeOfSuccess.
Sample MGF website content for #RecipeOfSuccess.
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Youtube 'Kitchen-trepreneur' reality show.for My Great Food
My Great Food (MGF), a leading FMCG food brand, needed to increase their social media engagement numbers. I came up up a reality cooking show proposal to be 'aired' exclusively on Youtube. The winner would have a choice between a cash prize that would let them fund his/her food business, or their very own MGF food truck.
I developed the campaign, the mechanics, the hashtags, project schedules, and other creative assets.
