Pre-concert digital/social media effort proposal for Lady Gaga's Manila concert in 2012.
Actual concert digital/social media effort proposal for Lady Gaga's Manila concert in 2012. Foursquare was a key component.
Post-concert digital/social media effort proposal for Lady Gaga's Manila concert in 2012.
Actual FourSquare.com badge, available only during Lady Gaga's 2012 Manila concert. From Smart Telecom
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SMART Telecom digital proposals - Lady Gaga: Born This Way Ball in Manila 2012

A real FourSquare Badge, and other exclusive digital-meets-activation proposals for SMART Telecom users when Lady Gaga performed in Manila, circa 2012.

Gotta love it, little monsters. :)

Dan Holandez
Senior Creative (APAC) Singapore, Singapore