The official YouTube channel of Smart Communications, Inc. for this campaign. http://www.youtube.com/playlist?list=PL4CBE52025979E661&feature=plcp
Apple iPhone 4s: Turn off / on data services. http://www.youtube.com/watch?v=e_yBPSqI3oE&list=PL4CBE52025979E661&index=2&feature=plpp_video
Blackberry Bold 9900: Turn off / on data roaming services. http://www.youtube.com/watch?v=LpSRPJDxlQU&list=PL4CBE52025979E661&index=29&feature=plpp_video
Samsung Galaxy Tab 10.1: Turn off / on data services. http://www.youtube.com/watch?v=QwKQ33eLGkQ&list=PL4CBE52025979E661&index=36&feature=plpp_video
HTC Sensation: Turn off / on data services. http://www.youtube.com/watch?v=5EC23AiIQqM&list=PL4CBE52025979E661&index=12&feature=plpp_video
Nokia Lumia 900: Turn off / on data roaming services. http://www.youtube.com/watch?v=uC1ATm7f80g&list=PL4CBE52025979E661&index=17&feature=plpp_video
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SMART Telecom - Online data usage guides: Handset How To's

How do you troubleshoot the data billing issues of more than 65 million subscribers?

Good question.

On the official YouTube channel of Smart, we came up up with a series of smartphone-specific videos showing step-by-step instructions to turn off data-intensive connections on their 3G-capable devices in order to prevent unnecessary spending.

The scripts were easy to write. The shoots were single takes. In fact, everything was done quickly and uploaded even faster.

Now, Smart's customer service team can refer customers to the appropriate video--saving time and (hopefully) money on the subscriber's part.

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Dan Holandez
Senior Creative (APAC) Singapore, Singapore