Dan Holandez

NIVEA Philippines launched its Deep Cleansing Foam and used a Facebook app showing key influencers with and without make-up. The point was to encourage users to put on make-up as frequently as they want (since the product can remove it all safely and easily). Result: beautiful faces with or without make-up.

This was also supported by two music videos featuring the same song and sung by a known local artist. One rendition was unplugged (representing without make-up), the other was pure glam rock.

Finally, the campaign utilised Spotify banner ads as one of its key touch points.

• Social Media Marketing
• Content Strategy
• Branding & Corporate Identity