The landing page for www.breakfree.sg.
Interior page of the "quit journey" on www.breakfree.sg.
Interior page of the "quit journey" on www.breakfree.sg.
Former teenage smokers featured in www.breakfree.sg.
http://www.youtube.com/watch?v=c7JD2oIoR6Q&feature=player_embedded
What's the impact of X packs of cigarettes on the environment? Glad you asked. Visit www.breakfree.sg to find out.
What's your Puff Profile?
An interior page of the "quit journey" on www.breakfree.sg.
Quit tips on www.breakfree.sg as determined by the smoker's profile.
Smoker vs. Non-smoker. Fight!
On www.breakfree.sg.
Front page of the multi-page downloadable document on www.breakfree.sg.
Interior page of the downloadable document on www.breakfree.sg.
gLike
Breakfree.sg - The Singapore Health Promotion Board's anti-smoking microsite
www.BreakFree.sg was intended to motivate Singaporeans to quit smoking and/or help a friend quit for good.
The microsite featured videos, games, surveys, videos an other interactive elements. There was also a downloadable anti-smoking toolkit and FAQ for offline viewing.
I wrote all the content, conceptualised the majority of the interactive elements, and supervised the user experience (UX) elements.
