NearFactor explained.
Sample AOS tweet from a celebrity.
Sample AOS tweet from a celebrity.
Sample AOS tweet from a celebrity.
Sample celebrity challenge.
Sample eating challenge.
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Astring-O-Sol 2014 NearFactor Challenge

Upcoming proposal for Astring-O-Sol (AOS) mouthwash Philippines, as inspired by 'Fear Factor' the TV show.

This real-world NearFactor event offers participants mini-challenges that test their breath freshness in social conditions -- and how AOS can be their relief.

Social media plays a big part in the promotion, as it taps well-known celebrities and influencers for digital promotion purposes.

Dan Holandez
Senior Creative (APAC) Singapore, Singapore