Forget mannequins, YOU are the model
No longer will consumers have to go in store to try on clothes and to see what items suit them, it can be done virtually before they've even entered the building. Walk passed in your everyday clothes and see what you should be wearing instead.
Entice customers in store by showing them what they’d look like in the new seasons clothes. Using our new technology it enables a passer by to be full body scanned, then multiple CGI’s of them are projected onto the shop front, dressed fully in a new collection.
Customers fashion and age is automatically processed during the scanning process so that the projected CGI’s can be targeted more directly at their needs and desires. Want a different colour or style? simply tap the clothes you’re wearing and the corresponding one changes on the shop front.
Project Captivate aims to create a more exciting and individual retail experience.
