Here is a depiction of how I was able to use an everyday item (Xbox 360 Controller) to break down and create not only a Logo of a new kind, but also put it into an ad of its own and name of its own.
My very own 360 controller
The words which explain exactly what comes to mind when I look at this.
First concept after removing the X from the Xbox controller design.
This is what you can obtain from removing a simple letter off a game controller, adding a word to it and coming out of the ball game with a completely different concept.
The emergence of Biotech and what it stands for.
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The idea of what Biotech can grasp and achieve.
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BioTech
Here is a depiction of how I was able to use an everyday item (Xbox 360 Controller) to break down and create not only a Logo of a new kind, but also put it into an ad of its own and name of its own.