Lead Copywriter
CBC personality George Stroumboulopoulos called it the “Best. PSA. Ever!”.
#TheUndeading campaign by the Heart and Stroke Foundation and Toronto-based Agency59 followed a lone survivor in zombie-infested Toronto being chased by a horde of walkers, when suddenly she drops dead from a heart attack until some zombies revive her using CPR training.
52 million impressions overall. The spot was picked up by Mashable, AdAge and Fast Company. All this 'viral' attention helped drive people to sign up for the world’s largest CPR training session at Canada’s Wonderland on Oct. 25.
More than 5,000 people showed up to Wonderland to attend the record-breaking CPR training session. That one night is the equivalent of three years worth of people we would train normally in Ontario.
