Gap > Blue Jeans Fit Series > Classic No.3 - Series of designs inspired by sixties jazz album covers to promote a new denim fit system. Used for in-store environmental graphics and on branded apparel.
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GapNBA > Brand Identity - Brand development for Gap NBA product line, a partnership between the National Basketball Association and Gap Inc. Full line of denim, activewear and accessories carried in GapKids and babyGap stores in the New York, Chicago and Los Angeles markets. Direct precursor to the NBA Store on Fifth Avenue in Manhattan.
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The Limited Inc. > Bath & Body Works > Retail Branding - The Limited wanted to explore a new identity system for Bath & Body Works, to be carried throughout all product, packaging and environmental elements with the store.
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Gap Athletic > Apparel Branding - Developed a logo + branding system for a new category of technical performance athletic apparel for Gap. System applied to Mens + Womens collections and accessories.
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Gap > Blue Jeans Fit Series > Reverse No.9 - Series of designs inspired by sixties jazz album covers to promote a new denim fit system. Used for in-store environmental graphics and on branded apparel.
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Fashion & Home
Bryan Hynes
Design Director NYC + Long Island, NY