TRADE UP TO FOXSPORTS.COM Campaign –
These days it feels like you need to be an aspiring statistician or general manager to enjoy watching sports news. To help Fox Sports launch a new web site targeted to fans that love the games and not all the numbers we created a news announcement and digital experience that detailed a blockbuster trade between FOX and ESPN. What really captured people's attention was that the transaction did not involve superstar athletes but everyday sports fans.
We created baseball-card profiles of the fans involved in the trade and had Terry Bradshaw provide color commentary that highlighted how FOX SPORTS was trading for fans looking for a more passionate, edgy and sexy sports homepage rather than the bland, predictable, and geeked-out approach at ESPN.
