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PruSecure Product Launch
When Prudential launched its PreSecure fixed indexed annuity, to break out of the clutter of marketing communications that advisors receive, I wrote a high-concept advertising-style email campaign using bold imagery and clever headlines to tout the product's protection and growth value proposition.
Available
Freelance, Full-time
Heidi Udell
Copywriting • Strategic Concepting • Content Creation
New York, NY