Heidi Udell

We were asked to assess the current version of the Executive brochure and develop a plan to improve its utility, delivery of the material and branding. We revised the flow from disjointed program information to an integrated overview that tells a value story, move from presentation of features to audience end-benefits. Most importantly, we redefined the programs' value proposition, tying them into the overall ELS brand messaging.

• Copywriting & Editing
• Back End Development
• Design Management