![](https://s3images.coroflot.com/user_files/individual_files/361425_4Lcn4tfu7feCkX9lDtyv8LH1x.jpg)
MICHELIN BRIEF
Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
Considerations:
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.
![](https://s3images.coroflot.com/user_files/individual_files/361425_mnS5EoREjnL3rxRLRwYCbRL90.jpg)
MICHELIN BRIEF
Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
Considerations:
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.
![](https://s3images.coroflot.com/user_files/individual_files/361425_XIgSbB3UJqzL4xu2sATxbqBo9.jpg)
MICHELIN BRIEF
Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
Considerations:
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.
![](https://s3images.coroflot.com/user_files/individual_files/361425_LF8_NtJMio4tzhWD4ULUNP47S.jpg)
MICHELIN BRIEF
Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
Considerations:
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.
![](https://s3images.coroflot.com/user_files/individual_files/361425_FL3SQwNZ2PDQbaIemoYF3zRhf.jpg)
MICHELIN BRIEF
Design a SECURITY product associated with CYCLING,
Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good
Considerations:
-Think beyond the obvious association of cycle locks and bike racks.
-Develop a Michelin product that has a consistent look, design style and feel.
-Develop a product that is unique and reinforces the MICHELIN brand integrity.
-Understand and research your target consumer.
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