Gavin Harvey

MICHELIN BRIEF Design a SECURITY product associated with CYCLING, Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good Considerations: -Think beyond the obvious association of cycle locks and bike racks. -Develop a Michelin product that has a consistent look, design style and feel. -Develop a product that is unique and reinforces the MICHELIN brand integrity. -Understand and research your target consumer.

MICHELIN BRIEF Design a SECURITY product associated with CYCLING, Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good Considerations: -Think beyond the obvious association of cycle locks and bike racks. -Develop a Michelin product that has a consistent look, design style and feel. -Develop a product that is unique and reinforces the MICHELIN brand integrity. -Understand and research your target consumer.

MICHELIN BRIEF Design a SECURITY product associated with CYCLING, Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good Considerations: -Think beyond the obvious association of cycle locks and bike racks. -Develop a Michelin product that has a consistent look, design style and feel. -Develop a product that is unique and reinforces the MICHELIN brand integrity. -Understand and research your target consumer.

MICHELIN BRIEF Design a SECURITY product associated with CYCLING, Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good Considerations: -Think beyond the obvious association of cycle locks and bike racks. -Develop a Michelin product that has a consistent look, design style and feel. -Develop a product that is unique and reinforces the MICHELIN brand integrity. -Understand and research your target consumer.

MICHELIN BRIEF Design a SECURITY product associated with CYCLING, Identify a real life problem (look for a gap in the market)that either needs a solution or has an existing solution that isn't very good Considerations: -Think beyond the obvious association of cycle locks and bike racks. -Develop a Michelin product that has a consistent look, design style and feel. -Develop a product that is unique and reinforces the MICHELIN brand integrity. -Understand and research your target consumer.