![](https://s3images.coroflot.com/user_files/individual_files/207062_yv2Eg41JcxR2j6pfkbvjenqlQ.jpg)
Powerhouse Gym Denver - Powerhouse Gym asked us to take on the unique challenge of bringing the general public to a facility known for being a "muscle-head gym." We created materials that spoke to a more mainstream demographic, defined by a fresh new look and feel. The gym's collateral only included hints from its past to develop an aesthetic specific to a new market.
![](https://s3images.coroflot.com/user_files/individual_files/207062_LkV8YX0F5QP3IJG3meJ7MsySd.jpg)
Powerhouse Gym Denver - Powerhouse Gym asked us to take on the unique challenge of bringing the general public to a facility known for being a "muscle-head gym." We created materials that spoke to a more mainstream demographic, defined by a fresh new look and feel. The gym's collateral only included hints from its past to develop an aesthetic specific to a new market.
![](https://s3images.coroflot.com/user_files/individual_files/207062_xc14wA1Ib9RHB7bokE6zavoux.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/207062_mnOPrEKvT42e7_2ULGTZ80MR5.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/207062_ycwBzQH2_tXg7cJZ3EQYK1cmX.jpg)
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