For Love is Earth MFG Co.
I was given a series of unedited model shots and an edited video and was assigned the job designing and creating a compelling launch campaign for the company's Spring/Summer 2014 Launch.
I first cropped and edited the images and developed a general look for the photos. I then made square images that could be pumped into instagram.
I decided it would be a good idea to create an online 'look book' for the collection. The challenge here was to find a creative way to layout the images, video, and a write up. I went with a single page layout featuring three full screen frames that the user scrolls through. I added social media links to the top right that scroll with the user and can be clicked on any frame share that specific frame.
I then put a link to the page on the companies main blog roll using the same cover image as the slider.
