product line bottle rendering - This redesign of the American Crew product line will give the bottle a bolder shape, clean and simple design, and sophisticated typography on the label. A dark bottle with a matte finish will be utilized so that it feels smooth and clean when the
consumer picks it up and reads about the product. A metal lid will be used to contrast the smoothness of the bottle, and also compliment the metallic ink that will be printed on the bottle.
market research - These images were collected to reflect the look and feel that would be desireable and fitting for the American Crew brand. Attention is paid to minimal color palette and typography, bottle shape, and image contrast.
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American Crew bottle redesign