Mens shoe store - Project statement:
This design was for a men’s shoe store within a department store. The chosen demographic was decided upon during the development of a non existing brand and was based on research and evaluation of the current market and consumers.
Target Demographic
Demographics Charateristics
Brand Positioning
Brand Objectives/Logo Designs-Mailers
Mood Board
Mood Board
7 Brand adjectives
1 of 3 Focus Adjectives
2 of 3 Focus Adjectives
3 of 3 Focus Adjectives
Brand Adjectives
Required Shoe Catigories
Chosen Catigories Diagram
Circulation and ways of approach
Concept sketches for Floorplan
The Spiral was chosen according to the way that the target demographic thinks and shops. It is meant to direct clearly but without causing a feeling of being trapped.
Concept sketches for displays and cashwrap
These sketches helped determine the employees circulation as well as the target demographic. The amount and placement of inventory was also calculated and determined
Final Floorplan
Feature Display
Exterior Display
Interior Display
Cashwrap - (ADA)
Displays/Cashwrap - Displays, cash wrap and ceiling fixtures are used to help announce, amplify and explain the brands identity as well as reinforce the brand identity by placing the I.D.entity logo throughout.
The back wall works as the workhorse display as well as housing the back of house and inventory.
The large graphic announces the brand. The logo amplifies the brand & the product itself explains what the brand offers.
Perspective
Back of house floorplan highlight
Materials
Possible packaging design insperation - Packaging would be intended to be used as more than just temporary packaging but storage for the product later. This would help reinforce the brand identity and experience beyond the store itself.
Mailer to help reinforce brand experience
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Retail Presentation