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Exchange / El Forsa
2008-2009
Role: Field Research, Interaction Design, Service Design, Strategy
Challenge: A project funded by Vodafone's Social Investment Fund to enable exchange of services, goods and ideas across Egypt and beyond.
Strategy: Provide easy-to-use tools to create your own 'currency' (skills, services, goods, knowledge), trade that 'currency' for things that you need, create a community or group 'currency' with shared resources or combine resources to trade for something larger (Gam'aya)
Results: Development and pilot rollout of El Forsa mobile barter app in Egypt. The digital platform later expanded to UK and other markets globally within Vodafone.
