Chocopie Brief :
Create a typeface that suits brand chocopie.
Strategy :
Chocopie font was derived by the product itself. Heart shape suggests love for pie whereas double layered chocolate is also clearly depicted in the fonts.
Louis Phillipe Brief :
The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. Louis Philippe thrives on excellence, elegance and opulence. Challenge :
Create a typeface that suits brand Louis
Phillipe.
Strategy :
The characters were developed from crown’s characteristics and then characters were merge to form a typeface and hence well suited typeface were created.
AKZIDENZ GROTESK Brief :
Create a layout and understand the typeface, designer’s thinking for the creation as well as characteristics of the fonts.
Strategy :
Basic principal of design such as balance, harmony, rhythm, contrast, repetition etc. aspects has kept in mind.
