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Livon ad campaign
Brief :
Livon, a non-greasy hair fluid resembled neither shampoo nor hair oil but yet detangled knots in hair. The launch promise was to be, 'great looking hair'.
Challenge :
Majority of women prefers conditioner rather than serum. *(needs to advertise and bring awareness about hair serums so that women starts using hair serum) Unmanageable hair , inborn curls,appearing of grey hairs are the main problems.
Strategy :
survey was conducted by a questionnaire on whatsapp medium where I asked questions related to haircare products.
