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HOF (HOUSE OF FURNITURE)
Brief :
HOF (House of furniture) is leading brand of furnitures in Ahmedabad city. They want to launch premium range of sofas.
Challenge :
Target audience is upper middle class. Create double spread magazine ads,bookmark as well as direct mailer for HOF.
Strategy :
We have shown classic look and feel for entire campaigns. The idea was to focus on look and comfort zone which are the usp of the product. With that came idea of OOH and AAH range
