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Branding
ESIC
Brief : ESIC is a multidimensional social
security system tailoured to provide socio-economic protection to worker population and their dependants covered under the scheme.
Challenge : The old logo does not have strong impact as well it only shows the benefits of sheme. It does not convey the message properly.
Strategy : Diagonal view of (+) symbol that represents health insurance as background and negative image of a healthy family which signifies that they are illuminated by benefits of the scheme.
