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Adopt a grandparent Ad campaign
Brief :
Nowadays old people are ignored and sent to oldage homes.Create a campaign for adopting grandparents.
Challenge :
Majority of people are forgetting their roots and do not show enough care and affection towards the old people. Create an atmosphere that encourage younger ones to involved with old generation and bring the generation gap.
Strategy :
Through strong copy and visual impact I
have tried to attach emotional instincts and approach towards positive results.
