TRESemme Bold Spirit Print
TRESemme Bold Spirit Print from Hilary Davis
TRESemme Bold Spirit Print

TRESemme Bold Spirit Print - TRESemmé redesigned their packaging with color bars that clearly differentiated each line [Volume:Red, Curl:Green, etc.] To emphasize this to consumers, the beauty images are treated in the duotone appropriate to the featured line. A color bar at the bottom of each ad demonstrates the wide range of TRESemmé products available to the consumer at a glance.

Agency: Campbell Mithun
Creative Director: Nicole Ackmann
Art Director: Hilary Davis
Copywriter: Jen Stocksmith
Photography: Sarah Silver

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TRESemme Bold Spirit Print

TRESemme Bold Spirit Print - TRESemmé redesigned their packaging with color bars that clearly differentiated each line [Volume:Red, Curl:Green, etc.] To emphasize this to consumers, the beauty images are treated in the duotone appropriate to the featured line. A color bar at the bottom of each ad demonstrates the wide range of TRESemmé products available to the consumer at a glance.

Agency: Campbell Mithun
Creative Director: Nicole Ackmann
Art Director: Hilary Davis
Copywriter: Jen Stocksmith
Photography: Sarah Silver

Hilary Davis
Art Director New York City, NY