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Macys Holiday Campaign
Macy's Holiday Campaign - Since this holiday was Macy's first in the midwest since the transition from Marshall Field's, the goal was to maintain the tasteful experience past customers expected. The Holiday Gift Guide was a perfect-bound, square book small enough to tuck into a purse.
The diverse array of gifts were grouped by style. The opening spread of each section doubled as a print ad.
Creative Director: Catherine Knaeble
Art Director: Hilary Davis
Copywriter: Kim Justice
Photography: Gregory Kramer