Self promotion
Personal identity for me as a graphic designer and for my freelance business, Heidi Aalerud Design.
This project started as a student project and the assignment was to design a logo, business card, CV and application for self promotion.
Consept:
My influence comes from the music genre EBM (Electronic body music), a heavy kind of electronica often with an industrial feel. I chose the gear as my personal symbol as I think it represent hard work and productivity.
To further nourish the industrial aspect, I made a slogan or a saying for my self: I am factory -feel my engine, see my gears, enjoy my work. I hope this makes people curious about me and my work.