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Bradshaw XMP Redesign
Bradshaw XMP Redesign - The purpose of the project was to take cross merchandising product (XMP) and redesign it to fit more current style of packaging. Previous packaging had no identity and each packaging style varied from each other. With eye-catching new color palette for each category, consumers are more likely to be attracted to the items and is easier to identify each category. Clean and simple, it is easy to navigate through the information.