Mind mapping - Mind maps were used to narrow down the focus group and create key words and images.
Target Market - A target demographic was established based on the audience and their life style preferences.
Sketching ideation - Sketching was done to establish and interior, portection layer as well as create an overall aesthetic. The goal was to create "female" lines yet retain a dynamic, athletic appeal.
Final concept design - One style dealing with the young, hip urban culture. While the other has a more refined runway, higfh fashion aesthetic.
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SCOTTusa
2 week project focused on enhancing feminine physique in SCOTT sportswear.
