Exploratory User Research for a Small Start-Up
Exploratory User Research for a Small Start-Up from Heather S. Roth
Exploratory User Research for a Small Start-Up

For my master's thesis in applied anthropology I conducted an exploratory user study to generate a foundational understanding of educators of American Indian students in higher education. The research was designed to assist Fire & Associates, a small start-up that provides resources to educators of American Indian students. Findings focused on understanding these educators as the primary user group for the Fire & Associates website. Deliverables included content and design recommendations for the website as well as suggestions for further research such as heuristic analyses and usability testing. Although I have included some samples here, please follow the link to a WordPress site I created about the research and major insights.

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I have created a WordPress site that provides information about my master's thesis. There you can learn about the study, major insights, and relevant resources. Visit the website here: https://exploringeducatorneeds.wordpress.com/
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Exploratory User Research for a Small Start-Up

For my master's thesis in applied anthropology I conducted an exploratory user study to generate a foundational understanding of educators of American Indian students in higher education. The research was designed to assist Fire & Associates, a small start-up that provides resources to educators of American Indian students. Findings focused on understanding these educators as the primary user group for the Fire & Associates website. Deliverables included content and design recommendations for the website as well as suggestions for further research such as heuristic analyses and usability testing. Although I have included some samples here, please follow the link to a WordPress site I created about the research and major insights.

View Website
Heather S. Roth
Design Anthropologist | UX Researcher Irving, TX