IKEA Press Brochure - Sent to magazine editors with a pillow, this brochure is chock full of images and descriptions of the spring IKEA range. Editors would then use the copy and enclosed CD to write about IKEA products in their publication.
IKEA Press Brochure spread
IKEA sleep brochure
IKEA sleep brochure inside spreads
IKEA Kitchen Planning Guide - This guide, available in the kitchen department, helps customers plan their own kitchen. The text on the left asks them what kind of kitchen they would like along with explaining what necessary measurements should be taken. The right hand size had punch-out cabinets to be placed on the grid for easy do-it-yourself designing.
IKEA Lobby - The Let's Talk Sleeping event at IKEA was a huge success. Instead of a linen sale, IKEA encouraged customers to evaluate their entire bedroom including their bed, wardrobe, lighting and linen! This event carried through the entire store, from lobby to cashier.
IKEA Lobby - The Let's Talk Sleeping event at IKEA was a huge success. Instead of a linen sale, IKEA encouraged customers to evaluate their entire bedroom including their bed, wardrobe, lighting and linen! This event carried through the entire store, from lobby to cashier.
IKEA Lobby - The Let's Talk Sleeping event at IKEA was a huge success. Instead of a linen sale, IKEA encouraged customers to evaluate their entire bedroom including their bed, wardrobe, lighting and linen! This event carried through the entire store, from lobby to cashier.
IKEA Birch Trees - The IKEA coworker lobby welcomes the employee to work everyday. The birch trees represent strong, well-designed furniture. The tag line represents the company's dedication to its employees and its customers, "A better everyday life for the many."
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