Da Vinci, a gelateria based in Alberta - Canada, produces handmade gelato, inspired by the best products made in Germany and Italy.
The logo proposal brings a new approach and language to business. With a traditional but still contemporary lettering, the logo expresses confidence and seriousness. The union of typography and the symbol - a stylized ice cream in the letter V - completes the logo's nobility perception. The colors chosen as main - purple and gold - give the final touch of elegance to the logo.
The new visual identity is presented through the logo and also the standard colors, patterns and alphabet. In addition to the main colors, support colors were suggested, thus creating a diverse and sophisticated palette. The patterns, presented in three models, contribute to the variety of applications in materials such as stationery and packaging. Finally, the chosen alphabet allows the standardization of visual language, making the identity strong and cohesive.
