The branding project developed for the organic products company, based in Joinville - Brazil, began with the company's business proposal and company name design.
We started the development of logo and visual identity, thinking about the macro scenario, from the creation of icons and definition of color palette and pattern, as well as applications in various stationery materials and packaging.
ABOUT LOGO
The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah.
The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin.
Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.
The monochrome version - simpler - adds a rustic aesthetic to the application in materials such as craft bags, wooden boxes or ecological bags.
