Taste Of Groupon
Taste Of Groupon from Holly Williamson
Taste Of Groupon

I directed and lead this Food & Drink Campaign while working closely with a small team. (Designer, Copywriter, Project Manager, and Stakeholders)

I pushed for a new look and feel for this campaign while still utilizing the recognizable lockup. Showcasing a variety of colorful food on a bright/light background. Showing the food in a bit of a messy way like people are sitting and enjoying the food in a modern atmosphere.

The campaign had 2 email sends and around 20+ assets were created for it, ranging from email, mobile, .com, affiliate and social.

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Taste Of Groupon

I directed and lead this Food & Drink Campaign while working closely with a small team. (Designer, Copywriter, Project Manager, and Stakeholders)

I pushed for a new look and feel for this campaign while still utilizing the recognizable lockup. Showcasing a variety of colorful food on a bright/light background. Showing the food in a bit of a messy way like people are sitting and enjoying the food in a modern atmosphere.

The campaign had 2 email sends and around 20+ assets were created for it, ranging from email, mobile, .com, affiliate and social.

Holly Williamson
ACD / Sr. Art Director - Creative Strategy, Brand Marketing,... Chicago, IL