Seventeen branded ecommerce experience. Shop for product right on the page. Watch videos of the photoshoot. The pink, black and grey colors are carried down the page. The san serif font and hand written seventeen font along with the graphical arrow element and boxes are used thru out the experience. The photography has some movement, happy young models and a fun junior level vibe. The clothes, hair and makeup were all styled with a young trendy vibe.
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Seventeen - Brand - Product Design
2014 American Graphic Design Award
I designed and directed the .com experience and worked with another senior designer on the mobile experience. We carried the branded experience from .com to mobile and made adjustments to the lookbook so the customer can have an easy shopping experience.
