brand concept/signage/booklet:
Salons are too girly. Barber shops are too old-timer. Regular guys need a place to get their hair cut. The fix: Torque, a Men's Detail Shop that offers Cheap, Good and Quick haircuts.
packaging:
Torque features seven products for man maintenance: detergent, soap, conditioner, shampoo, shaving cream, after-shave, and a maintenance tool for men.
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Torque
Torque