brand concept:
Atmo Airways is the first family friendly airline in the industry to grace the skies. Now, flying with your children will no longer be a hassle, but a fun adventure for the whole family.
brand collateral/standards manual:
The corporate standards manual comes shaped as a boarding pass in a child sized suitcase filled with fun collateral pieces to enjoy on your flight. And don't forget the hand-made Atmo plush toy when you land!
standards manual:
The corporate standards manual chronicles the adventures of Atmo and his three flightless friends: Ollie the Ostrich, Eli the Emu and Kiki the Kiwi Bird. These lovable characters will be your tour guides through the sky.
business system:
When combined, the separate pieces reveal the atmo airways airplane. Get even more playful and make a paper airplane out of the letterhead. Or showcase your lighter side to everyone and decorate your luggage with the Atmo and his flightless friends sticker set.