Design of a Show Window for launch of watches inspired by Indian Heritage/Architecture - The entire watch collection called Titan-Heritage ,being inspired from Indian Architecture, I took the same as inspiration for designing the show window at the stores.Some of the collateral s like display unit and counter, carry bags and the logo were already designed before my starting with the window design.
Design of Show Window for launch of watches inspired by Indian Heritage/Architecture - Some of the initail concepts had jharokhas (ornate window), stambhas(the indian pillar/column) as the inspiration.
Later ARCHED COLONNADES typical of Islamic architecture was considered for the final design.
Design of Show Window for launch of watches inspired by Indian Heritage/Architecture - Some of the explorations with the Stambhas, and arched colonnades for the show window.
Design of Show Window for launch of watches inspired by Indian Heritage/Architecture - The final design was a 3-Dimensional arched structure made of board to give an arched colonnade effect. To promote three watches (Taj Mahal watch, Jharokha and Konark watch) at various stores throughout the country,different graphics were created along with the big watch visual.
Design of Show Window for launch of watches inspired by Indian Heritage/Architecture - The final design was a 3-Dimensional arched structure made of board to give an arched colonnade effect. To promote three watches (Taj Mahal watch, Jharokha and Konark watch) at various stores throughout the country,different graphics were created along with the big watch visual.
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Visual Merchandising