YCN SEGA
A collaborative brief with Will Asken.
A limited edition box set to celebrate Sonic the Hedgehog's 20th birthday. The box includes the first Sonic game on a USB stick to play on modern consoles and a pack with which to host your own tournament. The pack includes invitations, a party game booklet, a wallchart and a t-shirt for the winner. The box is a collectible item and includes a 3D pop-up of a Sonic game level inside of the lid.
Specs: Full colour print interior / Silver & Black foil on black stock exterior
Duration: Five days.