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JANOYA Branding/Web Design
Janoya is an online boutique and home party shopping network exclusively for Curvaceous Women and Junior Girls who want to confidently embrace their evolving beauty and make positive enhancements to the way they look and feel.
Commissioned in 2010, I worked closely with Janoya to build their boldly feminine identity and website. In a society where weight is a negatively highlighted subject, the objective behind my direction and design was to solidify a universal perception of beauty. The imagery, typography and color used throughout the identity elements and website is warm, seductive and inviting.