gLike
Macmillan - Email and flash piece
An interstitial helped dramatise the financial hardships faced by people with cancer for Macmillan Cancer Relief.
Emails were sent to MPs and journalists asking for their help to change legislation to speed up the paying of benefits to those with cancer.
Clicking the email launched a short piece that brought the message home then deep-linked each audience to discreet pages that explained how they could get involved.
The result was astonishing: over 100 attended the Parliamentary launch of Macmillan’s campaign.
Consider that, on average, the House is barely a quarter full.
