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Land Rover Sponsorship - Viral Films and OLA
Gold Winner. International Automotive Advertising Awards.
We were asked to create a viral for our client, Land Rover, to highlight their sponsorship of grass roots rugby.
What we created was so compelling that it ended up being shown on both Sky Sports and the BBC, with each station having a brief debate about the film afterwards. That’s over two minutes of prime time sports telly with plenty of Land Rover namechecks.
The microsite that hosted the film,
www.englandsrealpassion.com, gave us over 500,000 tracked views of the viral and, unofficially, over a million.
