My major project is an awareness campaign that is about blood donation. My target audiences are people ages around 30-17 years old, both genders, every nationality in UAE, after researching I obtained that the demographic are the least likely to donate. What I found with this was the general lack of knowl- edge and fears people had to avoid donating, so I decided to tackle people apparent fears to make them realize how unreasonable their excuses can be, so that they will be willing to maintain their good health.
In addition, the aim of the campaign is to aware people of the importance of blood donation and what are their most excuses and fears to avoid donating blood. Also, to increase the awareness about how important the blood products are for all countries as part of an overall approach to prevent deaths. Also, to show how blood donation can benefit the donor too.
