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Kleenex
The Challenge: Create a set of on-pack designs and illustrations for Kleenex boxes.
The Process: I thought the box design should not only just draw consumer attention while on shelf, but also has the potential secondary-usage. I came up with circus-theme, showcase the fun, bright, and boldly-colored illustrated circus animals, and related imageries on each panel. When the one set is laid in a row, it creates the line of mural, or circus tent.