Cookbooks Logo - School project.
Main task was choosing existing brand in New York city, and rebrand it. I picked up Cookbooks. It is a book store selling vintage cookbooks, locates owner's home downstairs in Greenwich Village. Due to its specific store location, the store itself has very personal, intimate, and elegant. To deliver these ideas, I created feminine logo in dusty pink.
Wrapping Paper, Invoice, Tag
Business card
Cookbooks Poster
Book Mark - Cookbook has heavy amount of information. I designed this bookmark to have a function that indicates the specific line by adding a bar which moves along from top to bottom.
Book Mark - Cookbook has heavy amount of information. I designed this bookmark to have a function that indicates the specific line by adding a bar which moves along from top to bottom.
Cookbooks Magnet
Newspaper
Newspaper - This is a periodical newspaper. This contains articles about the store, history of cookbooks, and the latest book list.
Newspaper - This is a periodical newspaper. This contains articles about the store, history of cookbooks, and the latest book list.
Newspaper - This is a periodical newspaper. This contains articles about the store, history of cookbooks, and the latest book list.
Newspaper
Newspaper - This is a periodical newspaper. This contains articles about the store, history of cookbooks, and the latest book list.
Newspaper
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Cookbooks
School project.
The task was choosing existing brand in New York city, and rebrand it. I picked up Cookbooks. It is a book store selling vintage cookbooks, locates owner's home downstairs in Greenwich Village. Due to its specific store location, the store itself has very personal, intimate, and elegant. I redesigned store identity by using script logo, old recipe, and hand drawn illustration to deliver old-fashioned, warm, feminine, and quite feeling.