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PONY City Illustration Pack

Back in 2009, I worked for PONY, yes, the PONY from New York in China. Since it’s under new management, a Taiwanese company, the brand lost it’s core street culture based brand root. Under a Designer Manager title, I thought it would be fun to do a collection of illustrations based on street culture of cities. Since Asia is PONY brand’s new market place, it makes sense to select few cities that already has business in. Black and white theme is the core of street culture color.

Guoyi Gu
Designer, Creator, Self-starter Shanghai, China